Paula Deen Buffet

Sure, we all try to be healthy. But every once in a while, we give into a primal urge to binge on seven cheese macaroni and gooey butter cakes. When that happens, there's the Paula Deen Buffet. We worked with the Butter Queen herself on the buffet's grand opening at Horseshoe Casino in Southern Indiana.

CONSTRUCTION WALL

While the buffet was being built, we decided against a boring old "under construction" wall.

Instead we created something that left no doubt about who was coming to town.

NEWSPAPER

The day the buffet opened, we ran a full page advertorial about a national butter shortage caused by the buffet. This is probably the closest we'll ever get to writing for The Onion. 

OUT OF HOME

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