U.S. Department of Energy

Let's face it: most Americans are never going to believe that Energy Star appliances will save the polar bears. So with this campaign for the U.S. Department of Energy, we abandoned traditional "green" marketing and talked about how saving energy saves you money instead. Because if there's one thing everyone can appreciate, oil exec and treehugger alike, it's saving a little extra scratch.

OUTDOOR

LED and traditional bulbs spell out the headline. Over time, the traditional bulbs burn out, while the LEDs shine bright as ever.

INTERACTIVE

Extra tidbit: the fridge was voiced by Barrett

HOW-TO VIDEOS WITH A TWIST

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:30 TV

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