Quitting smoking makes you want to scream. Sometimes, loud enough to shatter a window or two. That’s why we created Shout It Out, a smart phone app designed to generate buzz for's quit smoking program.

Just scream into your phone’s speakers when you're jonesing for a smoke, and you can virtually shatter glass breakables by matching a specific volume and pitch. The better your screams, the more items you get to unlock and shatter. You can even break a mirror with your reflection enabled by your phone’s camera. Share your best scream and what you broke with it to Facebook.

This app was a new way for smokers to vent and share their frustrations, all while piquing interest in’s "we've been there" approach to quitting smoking.'s%20up%20guys?
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