AARP - Drive to End Hunger

When NASCAR driver Jeff Gordon partnered with AARP, the goal was to raise money to help feed hungry people all across America. To get the word out, we created teaser messages to run at the track during NASCAR races, pushing people to donate money to the cause at DrivetoEndHunger.org.

STREET TEAM

Members of a street team dress up in Jeff Gordon's signature outfit and hold out cardboard signs next to the long lines of traffic leading to the track.

FOOD CONTAINER MESSAGING

When someone picks up their hot dog to take a bite, the message is revealed.

AT TRACK POSTER

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